Sunday, November 10, 2019
Development of In Vitro Fertilization Essay
Robert G. Edwards was born on September 27, 1925 in Batley, Yorkshire, UK. Before he got into the medical field, he served in World War II before studying biology at the University of Wales in Bangor and Edinburgh University in Scotland. There, he received a PhD in 1955 with a thesis on embryonal development in mice. In 1958, he became a staff scientist at the National Institute for Medical Research in London and initiated his research on the human fertilization process. Five years later, he began his academic career in the reproductive physiology department was spent in Cambridge, UK, where he and gynecologist, Patrick Steptoe started the worldââ¬â¢s first In Vitro Fertilization centre, the Bourn Hall Clinic. Edwards was the research director for the clinic for several years and had also edited many leading scientific journals on fertilization. He currently teaches at the University of Cambridge. As early as the 1950s, Edwards envisioned that In Vitro Fertilization could be a very useful treatment for infertility. He worked in steps ââ¬â from systematically determining his goal, discovering principles for human fertilization, and succeeding in accomplishing fertilization of human egg cells in test tubes, or cell culture dishes. First of all, infertility, a medical and psychological problem, affects 10% of all couples in the world. This causes lifelong psychological trauma for these couples and the fact that medicines have limited opportunities to help them, there is little hope for them to conceive. In Vitro Fertilization (IVF) is an established therapy when sperm and egg cannot meet inside the body. After previous research had shown that egg cells from rabbits could be fertilized in test tubes when sperm was added, giving rise to offspring, Edwards decided to investigate further if similar methods could be used for humans. In experimental studies conducted together with several different co-workers, he made a great deal of encouraging discoveries. Findings proved how human eggs mature, how different hormones regulate their maturation, and the time in which eggs are susceptible to the sperm. In 1969, his efforts met with success when a human egg was fertilized in a test tube. In spite of his success, the fertilized egg did not develop more than a single cell division. He suspected that eggs had matures in the ovaries before they were removed for IVF would work better, and looked for different ways to obtain eggs in a safer way. While Steptoe used the laparoscope to remove eggs from the ovaries, Edwards put the eggs in cell culture and added sperm. Embryos started to from after the egg cells divided several times. Though the studies were promising, the Medical Research Council did not fund a continuation of the project. However, a private donation allowed the work to continue. By analyzing the patientsââ¬â¢ hormone levels, they could determine the best time point for success. In 1977, Lesley and John Brown arrived at the clinic after nine years of trying to have a baby. IVF treatment was carried out and once the fertilized egg had developed into an embryo with eight cells, it was returned to Lesley Brown and on July 25, 1978, a healthy baby girl named Louise was born through C-section after a full-term pregnancy. It was then that IVF moved from a vision to reality and a new era in medicine begun. Gynecologists and cell biologists from different countries trained at the Bourn Hall Clinic and the original methods of IVF were refined. By 1986, a thousand children had been born after IVF in the world. To this day, IVF is an established therapy throughout the world and has undergone several improvements, including single sperm being microinjected directly into the egg cell in the culture dish. IVF is safe ââ¬â 20-30% of fertilized eggs lead to the birth of a child. With most procedures and attempts, there are risks of complications, such as premature birth, but they are very rare. As of 2010, approximately four million individuals have been born thanks to IVF. Louise Brown and many other IVF children have even given birth themselves, adding to the success and safety of this therapy. A new field of medicine had emerged, with Edwards heading the process. ââ¬Å"His contributions represent a milestone in the development of modern medicine. ââ¬
Friday, November 8, 2019
Benefits of Animal Experimentation essays
Benefits of Animal Experimentation essays Are we to let concern for the rights of pests cost human lives? The answer is a simple one-no. Animal research, although often the subject of debate is a positive thing. Without it, where would the world be? Tests certainly cannot be done on humans, for what human will risk his or her life if there is a more convenient and sensible option. Yes the animals endure pain and, at times, lose their lives but new advances are being made in that field as well. Studies are always being done to ensure the maximum safety and comfort for these subjects. Animal Testing-Good for Mankind or Violation of Rights? Animal testing-is it inapplicable? Many researchers shout yes; results received from small animals and rodents do not apply to humans. If this is so, then why have so many advances been made since the dawning of animal testing? Dozens of vaccines have been found not to mention antibiotics. Indeed, we cannot think of an area of medical research that does not owe many of its most important advances to animal experiments (Rowan, p.21). The main argument of animal research opponents is that animal tests are inapplicable. Animals and humans biologically differ from each other. So results from animal experiments cant be applied directly to humans (Chang, p.2). Other arguments include: Humane alternatives to much of animal research, such as tissue samples and computer models, already exist. Animals have rights. When engaging in animal research, they violate the rights of an animal to be free of unnatural diseases, injuries, or mental and behavioral problems (Chang, p.2). If cures are to be found, animal testing is necessary. In addition to discovering microorganisms, animal experimentation has led to significant medical findings related ...
Wednesday, November 6, 2019
Marketing Plan (Research) in the Health Sector
Marketing Plan (Research) in the Health Sector Building a corporate establishment is a herculean task as it is intertwined with many pros and cons. The impact of ever-changing competitive world can be considered as huge and role playing on one most essential component, marketing. In the health sector, the area that addresses the medical community and patient service, a more robust framework in terms of planning becomes mandatory for marketing.Advertising We will write a custom term paper sample on Marketing Plan (Research) in the Health Sector specifically for you for only $16.05 $11/page Learn More This is due to the fact that health sector has enormous tie-ups with medical and science professionals, Information technologists, hospital equipment manufactures and suppliers, diagnostics and pharmacy. In order for a health care firm reach its targeted clients, the requirements of above mentioned specialist branches need to be understood. A marketing plan refers to solid document that is devised to ensure t he accomplishment of particular business objectives through the course of time. Well planned marketing strategy facilitates one to expect, predict, get ready, construct a pathway to follow, build the needful supporting network, secure and gradually enhance the opportunities to succeed (Gandolf and Hirsch 2011). Marketing plan may begin with the research in the area of marketing. Marketing research is the process of collecting, investigating and interpreting the news about the market focusing on a product or service based work to be kept for market selling by considering the time events like past, present and important customers for the product or service based work. In addition, marketing research also involves, investigating the key features, spending history, location, and requirements of ones own businesss target market, the industry finally, and the specific competitors they confront (Enterpreneur 2012). Marketing research in the health sector is focused on healthcare providers beginning from globally renowned academic medical centers, health systems and tertiary care hospitals at he level of local, community and tertiary care, clinics of specialist expertise and practice chambers of physicians that help several market of the country like urban, suburban and rural. Therefore, it may appear that marketing plan is a very key element for the hospital administration. In detail, hospitals are the complex building categories with multifunctional units such as diagnosing and treating, clinical laboratories, scanning, emergency wards, operating theatres, and also cafeterias, eateries, house keeping and multi-bed system.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More There are several activities that determine the fundamental structure of the hospital. These include administrative activities, supply of food items, in patient and out patient systems, bedding , research, teaching, diagnosis and treatment. Marketing plans for a hospital administration are important to establish the services destined for the patients. There are certain issues to be overcome for the betterment of the services. The hospital is failing to offer reliable services although it has good potential. It is not up to the mark in reaching the targeted outcome as expected. For this purpose, a proposal is critical with an emphasis on needful marketing strategies and addressing the relevant issues. Therefore, the main objective is to provide a standardized framework in terms of marketing plan for the hospital administration. Firstly, a survey is needed about the category of obstetric gynecology division-a service oriented one and equipment/ infrastructure as the hospital is currently falling short of relevant basic amenities. To accomplish this, data will be obtained from other hospitals to find out how many suerspeciality doctors and the kind of infrastructure the hosp ital is lodging. Questionnaire will be conducted in other hospitals to find out the awareness of patients about that services being offered there. Next, the information on that service facility being provided in newspaper advertisements, health magazines, pharmacy outlets and other agencies will also be sought. This plan will provide the proposed hospital administration clear picture on how the superspeciality division and infrastructure will be made more reachable to the public. In addition, the patient will also be asked to provide a feedback on cost effective services. Basically, for offering scanning service to pregnant women, equipments like ultrasound scanning machines are essential. Siemens company provides that machine under the trademark, ââ¬ËVERSA PRO SLCââ¬â¢. Its color is white and shape is square type. Its other characteristics are that, 1997 make and has a software version ââ¬ËVERSION 3.6.00ââ¬â¢.It has 3 connectors 2 probes of types convex and endocavitary . It costs nearly $29,000. Its packaging and labeling is done by Neoscan Medical in Lyon, France (Neoscan Medical Systems 2012). The price plan fixed for the service offered with this product is $ 50 per patient. The annual amount expected with this equipment oriented service is $180000. This is estimated at the rate of $ 3750 per month that could be expected from the average patient visits of nearly 75 per week. This product is most used for scanning the pregnant women, especially; to detect abnormal growth patterns of the developing baby inside the womb and for associated obstetric defects.Advertising We will write a custom term paper sample on Marketing Plan (Research) in the Health Sector specifically for you for only $16.05 $11/page Learn More With the inbuilt technology characteristics like monitor, and printing options, it is easy to view the picture of developing baby and it movements, print and save the image. Its weakness is that it is not provide d with an upgrade system. Similarly, digital x ray equipment is another product that is needed for the hospital.UMG/DEL MEDICAL is the leading company to be considered for the product. Its brand name is DEL MEDICAL OTC10. Its color is white and shape of the individual parts is vertical, square and cylindrical types. Its other characteristics are that, it very much comfortable for patients, easily positioned and used simply, supported with the mounted ceiling tube which is available in automatic (OTC10-A) and manual (OTC10-M) cassette size-sensing models. Especially, OTC10 has a configuration specialty with 300,000, 400,000 or 600,000 HU x-ray tubes. It has vertical and longitudinal telescope travel range and vertical and horizontal tube rotation range. Its packaging and labeling is one by the UMG/DEL MEDICAL, New York/Chicago, US (ââ¬Å"UMG/DEL MEDICALâ⬠2012). Its cost is approximately $ 45,000. Its weakness is regarding its weight which is approximately 833 lbs, appears huge to be shipped, may require additional costs. The price plan fixed for the service offered with this product is $ 60 per patient. The annual amount expected with this equipment oriented service is $180000. This is estimated at the rate of $ 4500 per month that could be expected from the average patient visits of nearly 75 per week.Market Identification: The customers falling under the category of the above mentioned services are mostly pregnant women and those with orthopedic complaints.It was reported that nearly 6 million pregnancies occur annually throughout the United States where live births are 4,058,000 and pregnancy losses are1,995,840 (ââ¬Å"American Pregnancy Associationâ⬠2012). They may be found especially at primary heath care centers (PHCââ¬â¢s), small to moderate nursing clinics. Similarly, patients wit orthopedic complaints can also be found at PHCââ¬â¢s and small hospitals. Out of every 4 Americans, more than one has a musculoskeletal condition (ââ¬Å"T he Burdenâ⬠2008).Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More These patients mostly live in moderate economic conditions but few with poor socioeconomic status. Mostly, their education is of high school standard, basic degree, and they are partly employed. The patient clients can be identified at all regions locally and regionally, at rural areas, cities, suburbs, PHCââ¬â¢s and district hospitals. In order to identify patient clients, several factors are to be considered. Their location from the hospital may play important role as commuting determines the feasibility of the patient to obtain the service. Patients need to be identified at remote places through surveys. Next, awareness of the particular hospital service-patient with poor knowledge may be left helpless and could not avail the hospital service on time. They need to be educated regarding the health complaint related service and equipment facility provided by the hospital. Cost efficiency is another factor that plays role in patient selection. For this, service cost informing pam phlets should be distributed. The size of the total market is 3600 customers. According to a study, global market in diagnostic imaging is anticipated to increase in 2010 $20.7 billion to $26.6 billion by 2016. This is at 4.2% from 2011 to 2016 of compound annual growth rate (CAGR).This could be due to population increase and rising needs of diagnostic imaging associated with uninterrupted changes. The growing trend is drawing the attention of the players is the blend of various modalities of diagnostic imaging products and nuclear imaging. This combination of imaging modalities such as PET/CT, SPECT/CT, and MRI/PET facilitates the presence of complete range of scanning machines at the same unit(ââ¬Å"Diagnostic Imaging Marketâ⬠2011). In addition, physicians are preferably demanding the portable diagnostic equipment. To say, in 2010, X-ray have the greatest share percentage of 34%, with ultrasound -21%, CT scan 19.5%, MRI-18.5%, and nuclear medicine -7%. Unites states has the major share and dominated in 2010 with 36.3%, and Europe with 27.3%, Asia with 27% and rest of world (ROW) (9.4%).(ââ¬Å"Diagnostic Imaging Marketâ⬠2011). The factors affecting purchase are Seasons ââ¬â this may bring forward the right customer at the right time. For diagnostic imaging, season plays role as most of the time the pregnant women and individuals with musckoskeletal complaints throng the hospitals for check up. Next, for diagnostic imaging service there is a great demand for scanning and x-ray equipments. Hence, obsolescence rarely plays role in purchasing. Every fiscal year, taxes may vary and may be imposed at good percentage for a range of diagnostic imaging equipments. Hence, tax factor interferes while purchases and needs additional financial input from the purchasers. Prices do vary every year and the availability, service ââ¬âall such related information may be considered through quotations provided by the product selling company. Therefore, quotat ion is very important during the purchase and is very determining. Emotional consideration often interferes during purchase. Here, a bias towards a particular brand or decision by a particular staff on the relevant service could retard the progress of purchasing. As such, promotional activities will definitely be concentrated in the diagnostic imaging market to render the service more effective. Next, in the diagnostic imaging market, the present competitors for the Ultrasound scanning machine under the division of gynecology obstetric urology are of MYLAB 25 of company ESAOTE, LOGIQ 400 MD-General Electric (GE), IU22-Philips etc.Similarly, the present competitors for the x ââ¬âray equipment under the division of radiography are of Discovery XR650- GE (ââ¬Å"GE Healthcareâ⬠2012), FDR D-EVO Suite- Fujifilm (ââ¬Å"Fujifilmâ⬠2012), DigitalDiagnost ââ¬âPhilips (PHILIPS sense and simplicity 2012). Currently required ultrasound scanning machine of Siemens is easily ac commodating in small labs and seems cost effective, but its weakness is it has only three connectors others have four, Philips. No touch screen facility as others have like PHILIPS. Other machines seem expensive. The x-ray equipment to be provided currently for the hospital is easily accommodating but its weakness is it is heavy in weight, has no DICOM Storage while others have that facility. It seems cost effective while others appear expensive. The approximate cost of Siemens Ultrasound scanning machine is $ 29,000 where as others range from $ 30,000- 1, 44,000. Similarly, the approximate cost of GEL/MEICAL is $ 45,000 whereas other range from $ 47,000 -135,000. These costs are accurate in terms of all variable and other fixtures and the expenditure incurred here could guarantee good share and profit. In the present context, the proposed equipments are lower which minimizes the burdens in the financial procurement. The cost reduced here could be utilized for marketing strategies l ike advertisements in health magazines, news papers and other media. This makes people develop awareness and avail the service rapidly. Hence, the most effective methods for making the service reachable to the target customer in the market is product /service leaflets. The leaflets prepared should be stuck in the hospital departments other than that of Obstetric/ Gyneac and Orthopedics. The other means of distribution is through oral communication led promotion. Staff members working in the hospitals should rapidly spread the information to the colleagues that the hospital has the good equipment facility. Ambulance vehicles used for the hospital services may carry the relevant information through the giant custom labels/ stickers fixed on the vehicle doors, front and back portions etc. The medical equipments to be purchased by the hospital administration will be directly shipped to the hospital store rooms and then to the concerned departments. Hence, there is no need for warehousin g of products or alternative distribution channel sources. Next , there is need of developing potential advertising program. This will be accomplished through approaching the commercial ad agencies. The ad agencies will be contacted through the internet based identification and given the contract of advertising program. Similarly, as a part of in-house advertising program, various hospital departments will be chosen and well designed, attractive, easy to read, service informative brochures will be stuck to the departments notice boards. Media preferences will be chosen based on the fastest information dissemination potential and target audience. They may involve selection of certain health programs in TV channels mostly viewed by the audience. Advertising of the particular service will be made within the permitted time during the program telecasting. Here, the equipments will be shown and briefly described by the relevant expertise. In News papers, health information columns or medi cal bulletins will be selected and the advertisement will be given. In the internet, commercial websites like yahoo, Amazon will be chosen for advertisement under health/medical columns. This mode of selection of media may facilitate rapid access to the service by the target customers. The expenditure incurred for this advertisement project will be $ 2500 for TV channels,$ 1500 for News papers, $1350 for commercial websites, and $1275 for miscellaneous advertising like health magazines and pamphlets, giant custom stickers etc. With this strategy, public relations are anticipated to increase. People could easily become knowledgeable about the proposed business opening which is nothing but the medical equipment facility being provided at the hospital. The equipment facility will influence the public impression about the hospital which may enable the rendering of more effective services. In addition, public orientation towards the hospital service will develop a kind of priority feelin g in the mode of choosing or selecting among other competitive hospitals that offer similar service. Hence, promotion mix strategy facilitates a kind of service outreach to the customers located far and near. Further, with regard to the sales forecasting, the census data has revealed that the ultrasound scan machine and x ray equipment have a good sales .Several prestigious hospitals/ medical centers have increasingly relying on the purchase of equipments. For example, in the third quarter, there was a growing demand for the imaging systems of the competitor Philips that resulted in a 7% rise in orders for the healthcare equipment. The majority of the gain has been contributed by North America with 11 % order increase when compared to rest of world contribution of 2% growth. Philips is anticipated to keep its momentum in the sales growth by 2% to 4% in the market of U.S. imaging systems .The sales growth in Philips was supposed to be due to the overseas customers located outside of Europe and U.S (Freiherr Greg 2010). Another sales forecast from the desk of Global Industry Analysts describes that for the medical imaging equipment services, by the year 2015, the international market is anticipated to achieve US$11.6 billion. This motivation for the rise in market growth is due to an adjustment to the season of economic recession. Here, older equipment servicing connected to financial effects that interrupted the procurement or purchase of new ones is identified as an important contributing factor. With this there is increasing attention in US and Europe on equipment refurbishment, repairing or revising the already existing machines to meet the imaging process demand in the market (ââ¬Å"Global Medical Imagingâ⬠2011).The current project sales and income for the next quarters is approximately $180,000.This estimate is based on the income to be generated from the patients on monthly basis. Patients utilize the scanning and x-ray service on regular basis. As such, the current project focused on purchasing the equipment and offering the service is a form of service selling analogous to product selling in the market. Every quarter, the project will ensure a good percentage in the overall hospital shares contributed from other departments and already existing services. For example, service amount obtained for four quarters is $ 250000. The project service will ensure 72 % for the next quarter which is a huge profit for the hospital. In addition, the service amount will be expected to rise from additional activities when there is outreach program like medical camps, awareness programs etc. Action plan: In order for the hospital administration implement the service with the purchase of imaging equipment and expect good service oriented amount, there is a need of reliable marketing strategy. Firstly, scheduling and organization of activities need to be carried out base on the priority. Materials like visiting cards, pamphlets, brochures, lea flets available with the hospital staff about the equipment will need to be checked and prepared in enough quantity. Appropriate marketing executives should be employed in numbers 3 -5 depending on the size of the patients they intend to target. For example, one executive for every 40 patients. Medical professional teams also need to be employed who will supervise the executiveââ¬â¢s outcome. The team will then further impart the essential knowledge to the patient regarding the service. Travel-The executives and medical team will be made to travel extensively to identify the target patients. This stage involves visiting primary health care centers (PHC), nursing homes district medical centers and hospitals. At these centers, a review analysis of medial records will be made to find out the patient information like their age, sex, location, socioeconomic conditions, education, employment, clinical history and present medical complaint. The patients will be approached through teleph one or in person depending on their will. A questionnaire will be conducted to determine their nature of complaints. They will be further asked to tell whether they are satisfied with the service being offered at the hospitals they used to prefer. If they have complaints related to pregnancy, the will be informed about the ultrasound scanning machine facility and its advantages, the hospital is going to provide at a moderate cost. Similarly, if they have complaints related to musculoskeletal disorders, the patient will be informed about the modern x ray equipment and its advantages. By distributing the pamphlets and brochures, the patients are strongly encouraged to avail the service of the hospital and avoid the consequences of delay that may occur due to medical inattention. The staff working at these centers will also be informed to refer the patients to the medical imaging facility of the hospital. Customized giant stickers/labels will be stuck at these centers to promote the se rvice. Sample pictures of Ultrasound scan and x ââ¬âray images will be printed in huge quantity for distribution at these centers to develop familiarity about the equipment service. Next marketing strategy as per priority is advertisements. Here, prestigious news papers that have good circulation will be selected. Priority will be given to newspapers that have local reputation in order to reach the target patients quickly. This marketing action plan carried out by the executives and professional medical team will be monitored and followed up by the supervisors. During the first week of every month every month, this strategy will be implemented for overall period of one year. Next strategy will be advertisements. A dedicated group of three individuals will look at the advertising activity. News papers, commercial ads agencies and TV channels will be approached and given the contract. Much emphasis will be given to TV programs that telecast health related videos. A specially desig ned video coverage about the medical imaging technology of the providing hospital will be prepared and made available to the health centers and TV channels (Markets and Markets 2011). Medical journals/magazines / bulletins that specialize in radiology or diagnostic imaging will be chosen and ad will be given. This ad giving campaign is scheduled for one year as follows. News paper ââ¬â every circulation, Ad agencies- daily, TV programs-daily, Journals/magazines- every publication. As a part of marketing strategy, awareness day will be conducted at the hospital once in a week. This will be done not only for in house hospital departments but also for outside people like students, employees, and general public. Therefore, as per the priority, the strategies will be employing of marketing executives and professional medical teams, surveys, visiting primary health care canters/medical centers, educational awareness of patients, distribution of service representative brochures and pam phlets, commercial advertisements and awareness day at the hospital premises (PRWeb 2011). In spite of all the above mentioned strategies, execution of plans at a definite pace is mandatory that will determine the level of service necessary to meet the demand generated by marketing. Firstly, regular feedbacks will be obtained from the hospital staff involved in the project to evaluate the progress of the work everyday. This will include information on how many surveys have been undertaken and the number of patients identified and contacted. For example, the staff is anticipated to identify minimum of 50- 60 patients per 10 surveys. From the information obtained, promotional activities will be expedited through the production of brochures, approaching ad agencies and commercial TV channels as per the schedule mentioned before. Purchase enquiries will be sent to the selling parties to submit the quotation on competitive price on the equipment to be purchased within 10 days period. Inf ormation on suitable funding agencies will be sought and applications will be sent for seeking financial assistance, if needed.In the mean time, all preliminary market research will be carried out and the information is kept ready. Personnel needs in this case may involve employing individuals with diagnostic imaging expertise, allocation of rooms, setting, necessary electric devices and connections, a/c equipment etc.In order to expect complete 50 patients per week and generate the income, specialist doctors involved in the current project will be made to visit outpatient clinics of local hospitals as a collaboration effort. In other words, this is extensive local tour. However, touring of suburban and rural areas do influences the service outcome. Questionnaires will be conducted and suggestions would be obtained from the patients to determine the service satisfaction. This will help to revise the prices of service, improve or upgrade the existing equipment and modulate the servic e activity. American Pregnancy Association. Statistics. 2012. Web.americanpregnancy.org/main/statistics.html. Markets and Markets. Diagnostic Imaging Market (CT, MRI, X-Ray Ultrasound) Competitive Landscape Global Forecasts 2010 2016. 2011. Web. marketsandmarkets.com/Market-Reports/diagnostic-imaging-market-411.html. PHILIPS sense and simplicity. DigitalDiagnost. 2012. Web. healthcare.philips.com/main/products/xray/products/radiography/digital/digitaldiagnost/index.wpd. Freiherr, Greg 2010. Philips imaging equipment sales trend up, especially in U.S. Diagnostic Imaging. 2010. Web.6 Apr. 2012.diagnosticimaging.com/healthcare_reform/content/article/113619/1700163. Fujifilm. FDR D-EVO Suite. 2012. Web. fujifilm.com/products/medical/digital_radiography/fdr_devo_suite/. Gandolf, Stewart and Lonnie Hirsch. What Is A Health Care Marketing Plan? Healthcare Success. 2011. Web. healthcaresuccess.com/articles/what-is-marketing-plan.html. GE Healthcare. Radiography. 2012. Web. gehealthcare .com/euen/radiography/products/discovery-xr650/discovery_xr650.html. PRWeb. Global Medical Imaging Equipment Services Market to Reach US$11.6 Billion by 2015, According to a New Report by Global Industry Analysts, Inc. 2011. Web. prweb.com/releases/medical_imaging/equipment_services/prweb8058148.htm. Enterpreneur. Market Research. 2012. Web.3 Apr. 2012. entrepreneur.com/encyclopedia/term/82436.html. Neoscan Medical Systems. Product details. 2012. Web. neoscan-medical.com/eng/versa-pro-slc-ultrasound-scanner-1-14-0-203.htm. The Burden of Musculoskeletal Diseases. The burden of musculoskeletal diseases in the United States. 2008. Web.5 April. 2012. boneandjointburden.org/. UMG/DEL MEDICAL. Del Medical OTC 10. 2012. Web. delmedical.com.
Monday, November 4, 2019
American History 1584-1783 #3 Essay Example | Topics and Well Written Essays - 1500 words
American History 1584-1783 #3 - Essay Example They shared their goods like clothes, food and other equipments with them. The natives, in return showered them with expensive gifts like gold etc. Later the Spanish, in their quest for wealth and precious metals like gold and silver, tried to isolate the Native Americans from the other European invadersââ¬â¢ influence. In the early 17th century (1607) the British came to North America to have a strong foothold in the region. Jamestown in Virginia became the first place for British settlement followed by colonies in Massachusetts and eastern seaboard in the later part of the century. The initial friendly relationship with the native Indians turned hostile when the settlers started exploiting natives with respect to labor and sea faring activities. Diseases like tuberculosis, diphtheria were brought by the settlers who passed them on to the natives. The natives then refused to work for them. The settlers then brought Africans to work as bonded labors in the plantations and elsewhere, whom, they were freed after several years. Turn of the century saw the raced based slavery becoming a full fledged tradition with Africans and non whites becoming slaves for life. Control over the blacks became the main concern of the white because of the rebellion from the natives. The British Crown delegated the power to the companies who administered in their behalf with rules and regulations. The natives, on the other hand, did not believe in subjugation and rebelled against any revenue imposed by the settlers. French came to America in search of trading avenues and in 1599 the first serious fur trading was established as Tadaussac that grew into the city of Quebec. They had no desire for colonization. They did their trading with the Native Americans as equal. Though French claimed large area in Canada and north America by coming first to Quebec and later expanding from Louisiana in the south to great lakes in the North which included Montreal, Detroit, New Orleans and
Friday, November 1, 2019
Stock project Essay Example | Topics and Well Written Essays - 750 words
Stock project - Essay Example The company has acquired you tube and feed burner making it easier to access entertainment through the web. It has also acquired documents termed as jotspots, spreadsheets i.e. the 2web technologies and presentations called zenters. Google Company believes in working in a fun environment to develop technology. It also aims to synchronize the information from different companies. The information provided in the search engines is targeted for users as well it is relevant (Susan, 2025). Stock analysis The company stock stood at highs of $588.19 since the upgrading was implemented. The past three months have experienced a market rise in its price earnings of 12%. The company has been able recouple its losses since the adopted upgrading strategy. The share gained 4.5% on 28/11/2009 to close at $588.19. It had lows of $587.55 i.e.-0.11% to -0.64%. The company share price stood at lows of $500 and highest of $600 in the past three month (Market watch, pp.1). The company has been experiencin g threats in its advertising from Facebook that was causing the losses in its share price before upgrading. The company has spent $1.48million in lobby acts to government in an attempt to scrutinize the illegal use of internet activities. This amount has been to be the highest ever spent over the years of its operations. This report was revealed last work. Another reason causing the trend in shares is the feared mounting assault by Facebook team last week. The Facebook team intends to go public i.e. offer it shares hence tarnishes Google along the way. Google Company has intentions of acquiring Motorola Mobility for $12.5billion (Paul, pp.1). This acquisition is the biggest ever to be made by the Company. This has been viewed as an opportunity to make Google a mobile phone marker. The strategy will put the company ahead of its competitors because the latest android feature will be their patent. The threats have been seen from its competitors from the move of acquiring the android pa tent that belongs to Motorola. This will however consume a great deal of money i.e. a third of its cash reserve that may influence its share price. Nevertheless the company has been experiencing a long term upward of its share price for the past three months. It market analysis reveals earnings per share of $27.95 and a price earnings ratio of $21.05. Economic fundamentals The company enjoys high profits rates at the peak of the economic crisis. This has been seen towards the effects of competitorsââ¬â¢ weakness to enter the industry of technological advances. The companyââ¬â¢s beta stands at 1.12 currently. The company has had an upward trend in its earnings after tax for the past five years. Its growth stands at 42% compared to the industries average of 49% of net income growth. One of the biggest competitors is Apple that lies behind it. Its beta stands at 1.22. Its share market has risen by 12.5% compared to Googleââ¬â¢s 25.19%. Its Smart technology on IPhone is however being threatened by the android phones from Google Company. Google Company stands at the highest share price rise in yesterdayââ¬â¢s trading. The trend may be different depending on the future operations as its competitors are working tirelessly to be on the lead. I would buy shares of Google Company as they have been having an upward trend. My strategy is to watch the share price growth or decline. I would sell them if the share starts losing and buy them again at a lower price. With its high beta of 1.12, the company is a risky
Wednesday, October 30, 2019
Recent Approaches to Management and Changing Nature of the Workspace Research Paper - 1
Leadership and Management Essay - Research Paper Example Though the two concepts are completely different, they are linked with each other. It is quite significant for the organizations to pay due attention towards the leadership as well as the management aspects in order to increase the efficacy of the overall organization (The Wall Street Journal, 2012). The main objective of the paper is to identify the changing nature of the work environment and the relevance and the application of recent approaches to organizational structure. The study will also endeavor to identify if any association between organization structure and culture exists or not. The paper will also attempt to offer examples from recent organizations such as Ford Motor Company and McDonaldââ¬â¢s and will demonstrate the organizational structures of these two organizations and how it tends to impact the culture as well. organization Structure By the term ââ¬Ëorganization structureââ¬â¢, it can be comprehended as the framework around which a group is organized, the groundwork that keeps the coalition functioning. It serves as an operational manual directing the members how the organization is put together and how it tends to operate. ... One of the most significant functions of the organizational structure is related to decision making. One of the imperative benefits related to the organization structure is that if the organizational structure is flat then the decisions can be made quickly. organizational structure can perk up the efficacy. In a functional organization, where there is a considerable number of departments, the department heads delegate project tasks to both directors as well as managers. These individuals generally take up tasks with the help of numerous coordinators as well as analysts. Employees are held responsible for their individual tasks since all the employees work hard to complete their project on time. Those employees belonging to small companies are often organized in terms of product or geographical region are found to be more motivated. This implies that the organizational structure of a smaller organization is quite flexible enough to motivate the employees of the organization. The organ izations subsist in order to integrate corresponding activities in the presence of specialization. The numerous structural dimensions of the organizational structure are connected with various activities happening within any controlled group of components behaving in a certain way to follow objectives. The information activity which is concerned with information flow among the members of the group is generally related to the coordination dimension. The monitoring activity which is related to the recuperation functionalities of the organization is associated with control dimensions. A good organizational structure may assist in developing and administering a culture which is conducive for the members of the organization.Ã
Monday, October 28, 2019
Remedies for Lazy Bones How to Get the Laziness Out of Your Students Essay Example for Free
Remedies for Lazy Bones How to Get the Laziness Out of Your Students Essay Teaching as a rewarding career can be frustrating sometimes when you have difficulty in motivating the students. This is even harder to those lazy students. Mentors are the ones responsible in treating these lazy bones among them. They should stay with these students regardless of the difficulty of your effort. First, teachers should be open-minded. They should consider that students donââ¬â¢t have only one subject ââ¬â that is your subject- and they have to think about their other subjects. They may have six or more subjects to think about and their teachers maybe also give them a task to accomplish. Teachers should understand that. Teachers may think that the task is easy, but you need not to forget that they also have other subjects, which might require more difficult tasks. Second, teachers should be good motivators, considering that students have different interests. Even the lazy students have motivations, and teachers should discover them. As much as teachers reward good students, they should also reward lazy students if they ever participate in class activities. These rewards should not necessarily be gifts or material. Just a praising word like ââ¬Å"good jobâ⬠is enough. When students feel an experience of inner accomplishment and satisfaction, he is more likely to become motivated. Third, they should give the students choices. They need to feel like they have some power and control over their educational experience. Let them work. Act as facilitator. Create opportunities where lazy students can participate. Do not only teach the students but get them involved in class. Teachers should remember important points: The lazy students may not work-unless they are motivated. And, they have to give rewards for accomplishments. Otherwise, motivation may not continue.
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